Brand Recognition

Many logos are designed on the cheap, with little thought given to them. Other companies like Macintosh, Xerox, and Lucent spent upwards of half a million dollars each to develop their logos. Then countless millions more to promote them. What they got for their money are symbols that are recognized instantly, around the world. You don’t even need to see a name – the symbol is enough.

A Polished Look for your Business Gets Customers

A good logo helps a company have a clean, professional, polished look. The more clean, stylistic and original a logo is, the more chance there is that it will stand out from the competition and help get those extra sales.

Don’t Try This at Home!

Although it may seem simple, a logo is very hard to design. When you create a logo, you must take an entire company and everything it stands for and refine it down to a simple, graphic representation. It’s the ultimate design challenge.

For more information about all things graphic, contact me at Holly@KrisKnopp.com or my bio page at www.krisknopp.com/the-team/

Business logos are one of the most confusing aspects of branding. I see so many new owners start with a great logo design then add bells and whistles in 10 different colors.. and completely lose their branding edge.

25 Articles on Logos all in One Place

That is why I want to pass on a great resource for you if you are at all confused about logos, what they are, or why you need them.

Kristy Osgood over at Quality Logo Products, has pulled together 25 Posts on Why Logos are Essential from the web.  Pop over there check out the posts.

More Questions or Ready to Get Started?  Contact Holly

If you have further questions about logos or need some help getting started you can contact our resident awesome graphic designer Holly Joffrion here.

As always, we welcome you comments and questions about marketing and business development.  Contact us at info@inspiredbizsolutions.com or leave a comment.